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E-commerce and DTC

E-commerce: a week after delivery

Send a week or two after the order arrives, once they have actually used the product. Asks what they reached for it to do.

Use this a week or two after an order arrives, once the customer has actually used the product. It works because the ask is tied to real life, not the excitement of opening a package. Copy it free and adapt it to what you sell.

Subject
How is the {{product}} order treating you?
Email body
Hi {{name}},

Hope your {{product}} order has settled in nicely by now.

If you have a minute, would you tell us what you have been using it for and how it has held up? A sentence in your own words is plenty, and a quick photo of it in real life is always welcome.

{{link}}

We are a small shop, and honest words from customers like you are how new people decide to trust us. Thank you for shopping with us, {{name}}.
{{sender_name}}
The placeholders

Swap these in for your own details

{{name}}The recipient's first name. Falls back to a friendly greeting if you do not have it.
{{product}}Your product, service, or business name.
{{sender_name}}Your name. It also becomes the From name and the reply-to address.
{{link}}The link to where they leave their words. It becomes the button in the email.
Why this one works

What makes this a good ask

  • Waits until they have lived with the product, so the words are real.
  • Asks a concrete question (what they use it for) instead of "rate us".
  • Mentions a photo, which makes product proof far stronger.
  • Warm and unhurried.

Want to get the timing and tone right before you send? Read our full guide to testimonial request emails.

Want this sent and tracked for you?

testimonials.ltd sends this email for you, links it to a page where your customer leaves their words, and shows you who opened, clicked, and replied. Pay once, keep every one.

Start with testimonials.ltd

More templates to try

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