Marketplace: after a first success

For platforms connecting two sides, sent after a buyer, seller, or host has their first good experience.

Use this after someone on your marketplace has their first good buyer, seller, host, or client experience. It works because first success turns uncertainty into trust, and that shift is easy for people to describe. Copy it free and adapt it to your platform.

Subject

How did your first run with {{product}} go?

Email body

Hi {{name}},

Glad to see your first experience on {{product}} went through. Getting that first one right matters a lot to us.

Would you share how it went, in your own words? What you were hoping for, and whether it delivered. A sentence or two is perfect, and honest is better than glowing.

{{link}}

We are a small team building this platform, and new people decide whether to trust it based on words from real users like you. Thank you for being an early one.
{{sender_name}}

The placeholders

Swap these in for your own details

{{name}}The recipient's first name. Falls back to a friendly greeting if you do not have it.

{{product}}Your product, service, or business name.

{{sender_name}}Your name. It also becomes the From name and the reply-to address.

{{link}}The link to where they leave their words. It becomes the button in the email.

Why this one works

What makes this a good ask

Fires on the first success, when trust in the platform is forming.
Asks how the platform helped, not just whether they liked it.
Works for either side of a marketplace with a light edit.
Builds the trust signal new users look for.

Want to get the timing and tone right before you send? Read our full guide to testimonial request emails.

Want this sent and tracked for you?

testimonials.ltd sends this email for you, links it to a page where your customer leaves their words, and shows you who opened, clicked, and replied. Pay once, keep every one.

Start with testimonials.ltd

More templates to try

Marketplace and platformMarketplace: for a thriving sellerRead and select Marketplace and platformMarketplace: for a buyer who found itRead and select Marketplace and platformMarketplace: why you keep coming backRead and select

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