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Course and coaching

Coaching: after a breakthrough

For coaches, sent after a client has a real breakthrough. It captures the moment while the feeling is strong.

Use this soon after a coaching client has a real breakthrough or important shift. It works because the feeling is still alive, and people can explain the change before it becomes normal to them. Copy it free and make the wording sound like your relationship.

Subject
That breakthrough deserves a few words
Email body
Hi {{name}},

I am still thinking about the progress you made through our work on {{product}}. You did the hard part, and it showed.

While it is fresh, would you put it into your own words? The moment something clicked, or what feels different now. Type it or record a quick video, whichever lets you say it honestly.

{{link}}

I coach without a marketing machine behind me, so a few real words from you are how someone who needs this finds their way to it. Thank you for trusting the process.
{{sender_name}}
The placeholders

Swap these in for your own details

{{name}}The recipient's first name. Falls back to a friendly greeting if you do not have it.
{{product}}Your product, service, or business name.
{{sender_name}}Your name. It also becomes the From name and the reply-to address.
{{link}}The link to where they leave their words. It becomes the button in the email.
Why this one works

What makes this a good ask

  • Catches the emotion of a breakthrough while it is vivid.
  • Asks for the moment it clicked, a memorable and specific story.
  • Personal and one-to-one in tone.
  • Video-friendly for clients who light up on camera.

Want to get the timing and tone right before you send? Read our full guide to testimonial request emails.

Want this sent and tracked for you?

testimonials.ltd sends this email for you, links it to a page where your customer leaves their words, and shows you who opened, clicked, and replied. Pay once, keep every one.

Start with testimonials.ltd

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