Course and coaching

Course: after they finish

For online courses, sent when a student finishes or hits a key lesson. It asks what shifted for them.

Use this when a student finishes your course or reaches a key lesson that changed something for them. It works because completion gives people a natural before and after to describe. Copy the free template and adjust it to the milestone your students reach.

Subject

You made it through, {{name}}

Email body

Hi {{name}},

Congrats on getting through {{product}}. That takes real follow-through, and I hope it was worth your time.

Would you tell me what shifted for you? Where you were stuck before, and what you can do now that you could not do before. Even one small win is worth sharing, and there is no perfect way to say it.

{{link}}

I run this without a big team behind me, so honest words from a student like you are what help the next person believe it is possible. Thank you for showing up.
{{sender_name}}

The placeholders

Swap these in for your own details

{{name}}The recipient's first name. Falls back to a friendly greeting if you do not have it.

{{product}}Your product, service, or business name.

{{sender_name}}Your name. It also becomes the From name and the reply-to address.

{{link}}The link to where they leave their words. It becomes the button in the email.

Why this one works

What makes this a good ask

Times the ask to completion, the moment of clearest progress.
Asks what changed, which surfaces transformation, not features.
Reassures that small wins count, lowering the bar to reply.
Encouraging, never demanding.

Want to get the timing and tone right before you send? Read our full guide to testimonial request emails.

Want this sent and tracked for you?

testimonials.ltd sends this email for you, links it to a page where your customer leaves their words, and shows you who opened, clicked, and replied. Pay once, keep every one.

Start with testimonials.ltd

More templates to try

Course and coachingCoaching: after a breakthroughRead and select Course and coachingCohort: after a group programRead and select Course and coachingMembership: why you keep coming backRead and select

Back to all email templates