A personal note from the founder

A warm, first-person note that makes the request feel personal. Best when the sender is the founder or the person the customer knows.

Use this when the founder is writing to a customer who already knows the person behind the product. It works because the request feels connected to a real relationship, not a faceless campaign. Take the free version and make it more personal.

Subject

A quick note from {{sender_name}}

Email body

Hi {{name}},

{{sender_name}} here, one of the people behind {{product}}. I read every one of these myself, so whatever you write reaches me directly.

If {{product}} has earned it, I would love to hear in your own words what it has done for you. Honest beats glowing, and there is no right way to word it.

{{link}}

We are a small team and we do not buy our way in front of people, so a few honest words from you are how others find us. Even one line helps. Thank you for being here.
{{sender_name}}

The placeholders

Swap these in for your own details

{{name}}The recipient's first name. Falls back to a friendly greeting if you do not have it.

{{product}}Your product, service, or business name.

{{sender_name}}Your name. It also becomes the From name and the reply-to address.

{{link}}The link to where they leave their words. It becomes the button in the email.

Why this one works

What makes this a good ask

First person and personal, so it does not feel automated.
Says the words reach a real human, which builds trust.
"Honest beats glowing" removes the pressure to gush.
A small-team line that earns goodwill without begging.

Want to get the timing and tone right before you send? Read our full guide to testimonial request emails.

Want this sent and tracked for you?

testimonials.ltd sends this email for you, links it to a page where your customer leaves their words, and shows you who opened, clicked, and replied. Pay once, keep every one.

Start with testimonials.ltd

More templates to try

General and all-purposeThe simple honest askRead and select General and all-purposeThe one-sentence askRead and select General and all-purposeThe gentle second nudgeRead and select

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