The simple honest ask

A short, warm request that works for almost any product or service. It lowers the stakes and tells the customer exactly what to say.

Use this for a short, warm testimonial request that fits almost any product or service. It works because people are more likely to answer when the ask feels ordinary, human, and safe to answer imperfectly. Copy it free, then adjust the wording to sound like you.

Subject

{{name}}, could I ask for your honest take?

Email body

Hi {{name}},

Quick favor. If {{product}} has been useful to you, would you share your honest take in a sentence or two?

No perfect wording needed. Just what you were dealing with before, and what changed. Type it, or record a quick video, whichever is easier.

{{link}}

We are a small team, and a few honest words from you help the next person decide far more than anything we could say ourselves. Thank you for taking a minute.
{{sender_name}}

The placeholders

Swap these in for your own details

{{name}}The recipient's first name. Falls back to a friendly greeting if you do not have it.

{{product}}Your product, service, or business name.

{{sender_name}}Your name. It also becomes the From name and the reply-to address.

{{link}}The link to where they leave their words. It becomes the button in the email.

Why this one works

What makes this a good ask

Names the ask in the first line, so there is no guessing.
Tells them what to write, which kills blank-box paralysis.
Offers type-or-video, so the easier option is always available.
One clear button, one reason it matters.

Want to get the timing and tone right before you send? Read our full guide to testimonial request emails.

Want this sent and tracked for you?

testimonials.ltd sends this email for you, links it to a page where your customer leaves their words, and shows you who opened, clicked, and replied. Pay once, keep every one.

Start with testimonials.ltd

More templates to try

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